Jony Ive’s Letter
October 6, 2021
Ive, writing on the 10th anniversary of Steve Jobs’ death:
As thoughts grew into ideas, however tentative, however fragile, he recognized that this was hallowed ground. He had such a deep understanding and reverence for the creative process. He understood creating should be afforded rare respect—not only when the ideas were good or the circum-stances convenient.
Ideas are fragile. If they were resolved, they would not be ideas, they would be products. It takes determined effort not to be consumed by the problems of a new idea. Problems are easy to articulate and understand, and they take the oxygen. Steve focused on the actual ideas, however partial and unlikely.
The whole letter is wonderful, and reminds me of the seismic impact these two have had in the world. For the remainder of my life, not a day will go by where I’m not inspired by their work.
A few notes from others:
And of course, Tim Cook’s internal memo, as well as the commemorative video shared by Apple.